Due to the least watched first hour in the show’s modern history, Raw last night set a record low with an average of 2.29 million viewers, very slightly below the prior low mark set on October 1, also of 2.29 million.
Both the second and third hours were above last week, but the difference was a first hour drop from 2.61 million last Monday to 2.26 million this week. Raw overall was down three percent from last week, which was the fourth lowest number in the modern history of the show.
Raw was ninth for the night on cable, trailing only NFL-related programming on ESPN and news programming.
There is no reason to point to for why the first hour would have dropped so badly, but then the second hour grew, which isn’t usually the case this time of year.
The second hour growth was eight percent with women 18-49, 18 percent with men 18-49, and 12 percent with male teens. On the other hand, the 0.79 in 50+ for the third hour was far lower than any time we can recall.
The Philadelphia vs. Washington Monday Night Football game did 11.24 million viewers, up 15 percent from the prior week, which would easily explain a three percent overall drop, but not the low first hour number and second hour gain. The third hour dropped, but was still above last week’s third hour.
The three hours were:
8 p.m. 2.26 million viewers
9 p.m. 2.40 million viewers
10 p.m. 2.20 million viewers