Stephanie McMahon recently spoke with Fortune Magazine where she discussed the current state of WWE and the company joining FOX.
On the current state of WWE:
Well, first I’m going to start with what hasn’t changed. It’s our mission to put smiles on people’s faces all over the world. Whether we do that with our entertainment or by giving back to the community; that has definitely not changed. The fundamentals of storytelling have definitely not changed. It’s still protagonist versus antagonist with conflict resolution. That’s no different than any great storytelling platform. The only difference is that our conflicts are settled inside a 20-by-20-foot ring. What has changed is that we now have the ability to go, more than ever, direct to consumer. Whether that’s through our WWE Network, through digital and social media, it’s allowing us to have the one-on-one engagements with our fan base.”
What AEW means to WWE:
“I think it will ultimately make us all better, I really do.”
On WWE joining FOX:
“Strictly from a company standpoint, it more than tripled the value of our content rights. I couldn’t be prouder of that. And we couldn’t be more proud to be a part of the Fox family. Yes, we are an entertainment franchise, but we deliver like sports. It’s exactly where I think WWE should be.”