Paul Heyman, the advocate for the now-former WWE Universal Champion Brock Lesnar, spoke with Sports Illustrated’s Extra Mustard prior to WWE SummerSlam, and during the interview Heyman advocated that Brock Lesnar’s infrequent WWE TV appearances generate more interest in The Beast.
“The more you see a true box office attraction, the more commonplace they become,” said Heyman. “It’s a law of nature.
“The concept? Keep a Brock Lesnar experience as a rare occurrence, so when it happens, it’s not only ‘Can’t miss’, it is ‘Must see!’, and hopefully, that takes us back to the WWE/UFC business philosophy of Brock Lesnar, which then translates into ‘Must pay!’ Let’s keep in mind, whether it’s WWE, UFC, boxing, Major League Baseball, the NFL, NHL, NBA; it’s a business. And it’s a business of rights fees and box office.
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“Brock has one philosophy, both in WWE and in UFC: What is the biggest possible box office scenario that we can tap into? It’s really that simple. Nothing complex. Straightforward, no other agenda. What will entice the most number of people to spend their time and money invested in what we are presenting.”
You can read the entire interview with Heyman by clicking the link below.